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今天不看書 - 衝脫泡蓋爽【真心推好書】No.9

衝-掌握市場衝擊 脫-先脫掉舊思維 泡-投入泡出技術 蓋-能蓋品牌故事 爽-客戶設計都爽 產品包裝一定要知道的事 撿到設計老師的BG本 誠品👉https://reurl.cc/R6avX6 博客來...

2021-09-29 11:48:08 有 38 人看過 有 11 人說讚

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從企劃到品牌經理【專訪與特輯】No.33

設計都關注自己視覺經營， 如從行銷及營銷方面去看， 設計就不是那麼重要的事。 ▶️相關出版資訊可看： 全華出版「紙版墨色工 印刷設計手冊」 全華出版「Pd華文包裝設計」 風和文創出版「產品包裝一定要...

2021-09-15 11:59:00 有 158 人看過 有 15 人說讚

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今天不看書 - 感人的設計在生活中【真心推好書】No.8

設計師的生活體驗跟消費者一樣 一位是創造美學另一位是欣賞美 這就是在商業設計中的供需關係 設計不能在雲端上創作必須落地 產品包裝一定要知道的事 撿到設計老師的BG本 誠品👉https://reur...

2021-09-08 12:47:11 有 49 人看過 有 12 人說讚

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不演了，誠實的包裝設計 -【專訪與特輯】No.32

設計是由產品本質的概念出發， 現在消費者購物其實是越來越聰明， 所以我認為是從儀式感過渡到誠實， 不要想靠美美的形式設計去忽悠他， 關於包裝的設計下個可追尋的目標， 未來的核心設計思維將會是“誠實”。...

2021-09-01 12:22:39 有 214 人看過 有 22 人說讚

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今天不看書 - 不讓瓶頸屏蔽創意【真心推好書】No.7

學習過程衝衝撞撞 接案流程手忙腳亂 設計創意瓶頸卡關 自己太多情緒所困 終歸都是知識不足 產品包裝一定要知道的事 撿到設計老師的BG本 誠品👉https://reurl.cc/R6avX6 博客...

2021-08-25 10:30:50 有 78 人看過 有 6 人說讚

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今天不看書 - 18個品牌故事【真心推好書】No.6

18個撞頭的品牌故事及43個，你在貨架上都看得到的產品包裝設計實例，每一個背後都有不為人知的設計概念， 累積40年經驗的老品牌貨架品！ 產品包裝一定要知道的事 撿到設計老師的BG本 誠品👉htt...

2021-08-18 11:09:13 有 61 人看過 有 7 人說讚

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今天不看書 - 設計不是工具人【真心推好書】No.5

你是操作工具的設計師 還是被工具操控的設計 工欲善其事必先利其器 突破創新的心永遠不變 只會因時代技術的改變 把創意設計做到最極致 好設計背後是善控工具 好工具不會產生好創意 產品包裝一定要知道的事...

2021-08-11 12:00:31 有 82 人看過 有 8 人說讚

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今天不看書 - 帶話題的故事【真心推好書】No.4

會講故事的品牌 還是讓品牌自己去講故事 創新還是跟新 由貨架上的商品來靠訴你 品牌話語權的重要 產品包裝一定要知道的事 撿到設計老師的BG本 誠品👉https://reurl.cc/R6avX6 ...

2021-08-04 12:09:02 有 55 人看過 有 8 人說讚

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今天不看書 - 設計不算創意【真心推好書】No.3

設計是視覺的構成 創意是解構再創新 尋找熟悉的認同 一種認同的情感 產品包裝一定要知道的事 撿到設計老師的BG本 誠品👉https://reurl.cc/R6avX6 博客來👉https://re...

2021-07-28 12:18:03 有 131 人看過 有 14 人說讚

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今天不看書-微説產品與包裝【真心推好書】No.2

避免好看不好做的設計， 而且最重要的是必須能夠量產。 創意很好但無法用生產的設計， 請斷然放手。 產品包裝一定要知道的事 撿到設計老師的BG本 誠品👉https://reurl.cc/R6avX...

2021-07-21 12:10:22 有 133 人看過 有 13 人說讚